Quantifying the reach and punch of a single BMJ article on social media

The BMJ cover story on 9 September 2017 explored a Twitter ban at a medical conference in the United States. The article included responses to the Twitter ban from two of the most prominent physician tweeters from the US (Prof Michael Gibson and Dr Kevin Campbell), a couple of comments from me, and social network analysis (SNA) that I had performed looking at the tweets that emerged from the conference.  The analysis showed that the ban itself was a much bigger topic of conversation on Twitter than any clinical or scientific learning from the conference. In this blog I explore the reach and impact of the BMJ article on social media in the days after publication.

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