#ScotPublicHealth: planning for our first #PublicHealthHour 6.1.2016, 12.30-1.30PM

It’s good to experiment. The idea of #ScotPublicHealth and a #PublicHealthHour emerged out of discussions during December 2015.

Our first #PublicHealthHour on social media has been scheduled for the first full working day of 2016 (6.1.16). Information has been circulated on Twitter, and in the real world through Public Health teams. Some of the information shared is shown at the end of this post.

It remains to be seen whether colleagues will be able to access Twitter at work, and how many will engage. What is clear, however, is that social media is increasingly important for professionals, patients and the public. Eric Levi, ENT surgeon, puts it well in two blog posts – one on a “social media epidemic” among patients, the other on a medical college slow to respond to a wave of criticism over the festive period. During 2016 we’ll use #ScotPublicHealth to work out how best to engage with all audiences using social media. If you can’t take part in the Twitter hour then you can complete a survey instead.

The first #ScotPublicHealth #PublicHealthHour has four main objectives:

  1. To help the Public Health community network more effectively (by and across topic, discipline and geography)
  2. To identify topics for ongoing discussion (as a community and in a series of blogs)
  3. To establish the best ways to use social media (eg Twitter vs Facebook), and current level of skills within the community
  4. To identify other events and outputs beyond social media (eg a WebEx on using Twitter, a session at the next Public Health conference, an email list)

Our questions are structured around these objectives. They’re listed below as tweets scheduled for noon, 5.1.16 (a day ahead of Twitter hour). I have provided abbreviated examples within the first few tweets. Participants will have more characters to play with, as don’t need to repeat question.

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Tying up 2015

Between 31 Dec 2015 and 2 Jan 2016 I ran a SurveyMonkey survey that took a broad look at Public Health issues in 2015. This was in preparation for the #ScotPublicHealth #PublicHealthHour on 6 Jan 2016 (12.30-1.30PM). Responses 1-11 were received between these two dates. I extended the survey after renewed interest. Responses 12-21 were received between 3 and 8 Jan 2016.

The aim was to gather information that would be of interest generally to healthcare professionals (and beyond).

Many thanks to everyone who completed this SurveyMonkey survey. Read full results and a summary below. Methods and further details are provided at the end of this post.

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Welcome to #ScotPublicHealth

Social media can be a great way to generate buzz around an event or cause, but creating a lasting impact is more of a challenge.

Tweets from the Scottish Public Health Conference 2015 produced 1.1 million impressions, seen by 230 thousand people over two days… but stopped as the conference ended. We are not using the networking potential of social media on an ongoing basis. Read a Storify summary of the conference.

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The #ScotPublicHealth hashtag is intended as a way to allow Public Health discussions throughout the year. Use #ScotPublicHealth when writing about Public Health in Scotland, or posting information that you want to share with colleagues in Scotland.

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